They surely pleased their customers by serving 2-foot-tall “giant” cones of soft-serve ice cream.
In the early days, all Dairy Boy workers were women who wore bright lipstick and baseball hats decorated in sequins and rhinestones. There was Dairy Queen, but they would only go into the bigger towns at the time.” - Marvin Jirous Dairy Boy was about the only ice cream shop around the state at that time. “It was a great business for us - we sold a lot of nickel ice cream cones. When the couple sold the Fairview restaurant in 1962, there were 165 Dairy Boys in Oklahoma.Īnother early franchise was sold to Roy and Dee Ann Burnett in Minco, Oklahoma, who would operate the drive-in for 23 years. of Wichita, Kansas, made railroad car-shaped buildings used for roadside diners that were once a common site along the old U.S. The coupled opened their Dairy Boy on Main Street in Fairview in 1958 in a 25×10-foot prefabricated Valentine Diner building. One of those franchises was sold to Marvin and Barbara Jirous, one of the state’s first Dairy Boy franchisees. The numbers continued to increase into the 1960s.Ītlee Dairy Boy franchise advertisement in the Lawton, Oklahoma Constitution newspaper, 1960. By June 1958, there were nine restaurants in Oklahoma City, Midwest City, Clinton, Davenport, Del City, Fairview, Minco, Okarche, and Weatherford. Hansen-Atlee began marketing Dairy Boy franchises to sell its ice cream mix in ten-gallon drums packed in dry ice.įeaturing the mascot of a little boy in overalls carrying an oversized soft-serve ice cream cone, the dairy began selling franchise rights for Dairy Boy restaurants in small towns across the state. The Hansen-Atlee Dairy once offered home milk delivery in the Oklahoma City metro area, promising in newspaper advertisements that its milk was more pure and richer than its competitors. The Dairy Boy Drive-In chain was founded in 1957 by businessmen Harry Atlee and Leonard Hansen, who owned the Hansen-Atlee Dairy in Oklahoma City. Like many other vintage Drive-Ins and restaurants popular in the 1950s, they faded over the years, and today, it appears as if there is only a single location left. Garland Dairy Boy Drive-In on Route 66 in Weatherford, Oklahoma by John Margolies, 1982.ĭairy Boy Drive-Ins were once popular spots all across Oklahoma.
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